"Whip It" was written between August and October 1979 by bassist Jerry Casale and lead vocalist and keyboardist Mark Mothersbaugh.[6] Howard Siegal engineered the song while Margouleff served as the producer. It was recorded at the Record Plant in Los Angeles and mastered by Ken Perry at Capitol Studios.[7] The song was recorded using API mixing consoles, 3M tape machines, and Minimoog and Prophet-5 synthesizers.[5][6] Throughout the song, there are whipcracking noises that were recorded using an Electrocomp 500 synthesizer and Neumann KM 84 and U 87 microphones.[8]
The video was partially a reaction to President Ronald Reagan's previous career as a Hollywood actor; Devo wanted to make a video that satirized both the cowboy mythos and "right-wing racist values".[17][42] In the video, the whip does not strike the woman's clothes; they were tied to a fishing line and pulled away after each whip crack. The whip did, however, strike the cigarette holder to knock it out of her mouth.[43] For the first few months after its release, the video was seen by a limited audience, primarily on late-night talk shows. The American television channel MTV, which was launched in 1981, gave the video so much exposure that it temporarily revived the song's popularity, shortly before the release of Devo's next studio album New Traditionalists (1981).[43]
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